One-time customers do not contribute to the development and growth of your business. Customer retention is critical to your success in the long term. How to retain customers? According to research Gartner Group, a 5% increase in customer retention can increase the profits of the enterprise from 25 to 125%. Understanding how to involve your customers wherever they appear active can help your business to use a high level of retention. Every business should have extensive customer retention strategy in place, as it is well worth the investment to generate income in the future.

Here Is a List Of Secrets To Retain Customers:


1. The Model Of "Free" Really Works:


Successful companies like Rovio (Angry Birds creator / Angry Birds), Dropbox, Skype and others offer a free trial (for a certain period) or a free version of their product offering that allows users to test different levels and use their services that would understand their favor . The model of "free" helps turn ordinary users into repeat customers are willing to pay for services if your business offers a 30-day trial that would test the quality of your product, a free version of your proposal may limit only certain functions or provide free services if the user draw in subscription friends via E-mail. Mail or social networks.

So FREEWARE product is already hard necessity. It creates a viral and an element of trust.

2. Target Proposal Could Lead To Regular Customers:


Members often assess and leave a web page in 10-20 seconds, but the pages with transparent, targeted and value proposition can hold people's attention for a longer time. Target sentence is the key to this is where there is personalization, focus on your target audience.


You can begin to analyze your experience as soon as a user first visits your site using a specific source transition. For example, testing the change product prices and promotional offers, pictures on the landing page and selling pages or the amount of text on the page that would be able to study the conversion experience relevant information pertaining to the user. Added target sentence may retain customers, to intrigue visitors stay on your site longer, but a significant increase in growth comes due to changes in your proposal is based on the behavior of each user on your site. A / B testing will find out what is more effective to retain customers, for each segment of your audience and help your business to personalize the experience of your site to attract and retain target customers.

5 Best Ways And Tips To Increase Growth And Customer Retention
5 Best Ways And Tips To Increase Growth And Customer Retention


3. Smart Studies Contribute To Attracting Customers:


Study - is an effective strategy for the subsequent marketing after the selling to collect accurate feedback. Subsequent marketing customer can return back to the top of the sales funnel.

Studies provide customers with satisfaction from the fact that your business is actively involved in dealing with them. But be aware that research alone will not give you the full picture. Feedback from the research aimed acts as the data that goes in tandem with the data metrics from the existing customer base.

4. Regulation Call To Action To Your Incoming Keywords Can Increase The Conversion:


Call to action through your entire site adds value to each page or part. Check the report in Google Analytics, how to find out which keywords to increase traffic and from which specific sources it goes. As mentioned above, the customer operates personalization, especially when working with grouped data. Combine some calls to action with these key words to suit the interests of your audience.

For example, if your analyst has identified that part of your web traffic comes from keyword search for "Social Network", then it would be prudent to create a landing page offering a book on social networks (e-book) with a strong call to action in the call using variations of these keywords. Experiment to find out that what works, it is better suited to increase targeted traffic to your site.

But do not rely solely on these keywords, make a conscious testing their effectiveness, as they do contribute to increased conversion faithful.

5. Gamification Helps Add Value And Enable Long-Term Customers:


Gamification ordinary mundane processes can assist consumer interaction with your suggestions and make the process of using the services of more joyful. Such as Coca-Cola offers games as motivation to interact with the company and it makes the process more exciting.

For example, the success of Nike + was caused by the application for mobile phones and Facebook, which allowed users to perform tasks to earn rewards for the achieved levels and receiving congratulatory messages from world famous athletes. Nike + membership has grown by 40% in 2011 and helped to increase revenue by 30% in that product category.

Think big when it comes to the various actions on your website to improve conversions.

For any entrepreneur most important element of the business process is the traffic, but if traffic is not the target, if the site does not convert traffic into sales or desired action, its price is low. Conversion and work with it an essential element of entrepreneurship.

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